Have you ever found yourself wondering how whynatte.com manages to receive such a steady influx of whynatte-related photos and streaming video from the loyal masses?

Here’s the secret:

In at least 80 percent of the photos that appear on this site, Jesse — the Whynatte President and CEO himself — is standing just out of view of the camera’s lens, forcing people to pound whynattes at gunpoint.

Don’t believe me?

Take a look at the following photos:

Look at their expressions. Jake (on the left) actually has the barrel of the gun in the small of his back. Orion (center) is forcing a half-hearted smile because he thinks it will make Jesse take mercy on him, and Ben is just trying to avoid any sudden movements of any kind.

They proceed to mix jager and latte with the utmost care, realizing that if they spill their beverages, one of them will most likely be shot.

If Jake appears to be laboring, it’s because Jesse has forced him to consume 25 whynatte and pose in upwards of 50 photos during the past 24 hours.