If you want to get the adults hooked on latte, you’ve got to first get the kids hooked on latte. Which reminds me of my days dealing walrus tusks, whereby you weren’t going to get the college kids buying the expensive tusks if you didn’t first start them out on more affordable tusks as high school students. As with anything that’s addictive, you’ve got to have some sort of reasonable progression.

Which leads me to the following photo of some unsuspecting youth wearing a Whynatte shirt. Today he’s playing his guitar and drinking latte, tomorrow he’ll be playing the banjo and drinking cough syrup. Remember, it’s all about progress: