On August 22nd 2006, I wrote the first post on the Whynatte blog. I had just picked up the Whynatte.com web address (thankfully it was available), convinced my brother to build a blog (thankfully he agreed), and convinced Andy to help me spread the word of Whynatte (thankfully he’s equally as ADD as myself). I mean, all we were trying to do at the time was see if we could make the Whynatte (an ice cold shot of Jager dropped into a piping hot latte) into a shot that people ordered by name.

Four years and 973 posts later, our strange obsession with creating our own cocktail has become a full time job for 8 people, and you’re able to walk into a Kroger and see a Whynatte Latte on the shelf. Through Whynatte, we’ve had the opportunity to work with amazing musicians, wildly successful business leaders, Romanian gypsies, and truly inspirational individuals.

None of us could have ever predicted that things would turn out like this, but what we do know is that none of it would exist if it weren’t for the countless people who’ve supported our vision along the way. So thank you to all of the investors, bartenders, servers, artists, friends, business owners, colleagues and consumers that have helped us make this possible. We’ve come a long way, but still have a long way to go.

The first post on the blog was nothing more than the video of our friend Wyatt drinking a Whynatte. This video was made the morning that we created the Whynatte cocktail, in Wyatt’s Santa Cruz kitchen. He’s drinking one of the first Whynattes ever consumed, on the fateful morning that started it all…