Well, I have some good news and I have some bad news…

First the good news:

Our internal market research shows that people enjoy pounding Whynatte shots, drinking it on its own, crossbow hunting, and in general telling their friends about it. The result has been people buying Whynatte, and buying more than we’d anticipated. For this, we give thanks. We’ve scheduled a massive production run of fresh Whynatte for mid-May, have updated cans hitting the market, as well as a lot of really exciting festivals, concerts and bar-mitzvah’s on the calendar. So that’s good.

Now the bad news:

Our estimates show that we will run out of Whynatte in approximately 1 week. We will not have more back in stock until Friday, May 25th. This means that there will be ~2 weeks where there will be no wholesale Whynatte to be procured. While most of the bars and retailers that carry Whynatte typically keep about a week or so of backstock on hand, the worldwide Whynatte supply is going to get pretty damn dry for a minute. Unfortunately, the latte gods dictate that one must scheduleth thy Whynatte production many weeks ahead of time, and mid-May is the soonest we can make the magic. I suppose that it’s a better problem to have than a warehouse full of goods we can’t sell, but I’m still filing it under “bad news.” It looks like there’s going to be a run on Whynatte, and we want you to get ahead situation.

If you enjoy drinking Whynatte, we recommend that you drink a ton of it before the town is totally dry. Also, prepare for withdrawals, coveting thy neighbors Whynatte, and black market Whynatte dealers charging an arm and a leg.

If you’re a bar or retailer, we recommend stocking up now. It’s first come first serve on everything that’s left, and we sincerly apologize if you’re unable to get your hands on any Whynatte for a week or two. Needless to say, we’d rather be able to sell things than not sell things, and we’ll make sure that everyone is restocked as soon as it’s back in stock.

Thanks to everyone who’s helped us have this problem in the first place, we are genuinely grateful for the support that we’ve received.