NEWSFLASH: Whynatte has entered into a distribution agreement in Georgia with National Distributing Company (NDC), effective immediately. NDC has operations in 20 states, and is the second largest alcohol distributor in the US. NDC distributes the majority of the spirits bartenders are mixing with Whynatte (Smirnoff, Pinnacle, Van Gogh, Three Olives, etc…), so we now have an amazing new opportunity to cross promote and merchandise with these brands. For instance, wouldn’t it make sense to walk into your local liquor store and have stacks of Whynatte cases merchandised next to the Pinnacle Whipped display that’s out in the middle of the floor? Or co-packs with a Whynatte 4-pack and a bottle of Van Gogh Double Espresso Vodka combined into one package? Well, now this is all possible, and the possibilities are endless. In the bars, we’ll be able to work directly with the spirit companies to create fresh new drink campaigns with the liquors that you lovely people are already mixing with Whynatte. Not only does this new deal greatly expand on what we’re already doing, it allows us to breath life into many of the creative strategies that we’ve so far been unable to execute on. Plus, it doesn’t hurt that we can now expand into over 20 new states, all with the same distributor.
We’re grateful for the 3 years of hard work that United Distributors put into getting Whynatte where it is today, and have nothing but the utmost respect for their management and sales team. United has some of the hardest working people in this industry, but for Whynatte it was simply an issue of NDC being a better fit, and certainly not one of one distributor being “better” than another.
We’re incredibly excited about this new chapter in the Whynatte story, and look forward to sharing it with everyone that’s done so much to help spread the word and support our business.
ARE YOU CURRENTLY ORDERING WHYNATTE FROM UNITED AND THINKING TO YOURSELF “NOW WHAT?” See below:
- For the beloved businesses that have been ordering Whynatte through United, please place all orders moving forward through National.
- If you were ordering from United and do not receive orders from National, please get in touch with us at email@example.com (or your specific Whynatte rep directly) and we can see about either a) National starting to make deliveries to your business, or b) if that’s not feasible, we can discuss direct distribution from the Whynatte van.
- If you were receiving orders directly through Whynatte, we will continue to service you directly.
- If you were receiving orders directly through Whynatte, because you didn’t order from United, but do order through National, you should now place your orders with your National sales rep.
- For out of state accounts, we’ll continue to service you like we always have. In other words, by stork delivery.
- If you don’t currently carry Whynatte, and would like to start carrying it, please reach out to us directly, or contact your National sales rep.
Please bare with us over these next few weeks as we get this transition sorted out. We’re working around the clock to make it a smooth transition, but there’s a lot of moving parts, hundreds of accounts in the mix, and there are bound to be a few glitches along the way. Please do not hesitate to reach out to your Whynatte sales rep with questions, or to myself directly at firstname.lastname@example.org. For press related inquiries, please send an email to Hannah Amick at email@example.com.
There are not words to express the gratitude for everyone’s that has helped Whynatte get to this point. The support we’ve received from the community has been humbling and motivating. This deal would never have been possible without you.
And, if you’ve made it this far into the post, congrats, the first 10 people to email their name and address to firstname.lastname@example.org will receive a special gift from Whynatte.