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Four Years of Whynatte!

On August 22nd 2006, I wrote the first post on the Whynatte blog. I had just picked up the Whynatte.com web address (thankfully it was available), convinced my brother to build a blog (thankfully he agreed), and convinced Andy to help me spread the word of Whynatte (thankfully he’s equally as ADD as myself). I mean, all we were trying to do at the time was see if we could make the Whynatte (an ice cold shot of Jager dropped into a piping hot latte) into a shot that people ordered by name.

Four years and 973 posts later, our strange obsession with creating our own cocktail has become a full time job for 8 people, and you’re able to walk into a Kroger and see a Whynatte Latte on the shelf. Through Whynatte, we’ve had the opportunity to work with amazing musicians, wildly successful business leaders, Romanian gypsies, and truly inspirational individuals.

None of us could have ever predicted that things would turn out like this, but what we do know is that none of it would exist if it weren’t for the countless people who’ve supported our vision along the way. So thank you to all of the investors, bartenders, servers, artists, friends, business owners, colleagues and consumers that have helped us make this possible. We’ve come a long way, but still have a long way to go.

The first post on the blog was nothing more than the video of our friend Wyatt drinking a Whynatte. This video was made the morning that we created the Whynatte cocktail, in Wyatt’s Santa Cruz kitchen. He’s drinking one of the first Whynattes ever consumed, on the fateful morning that started it all…

Upcoming Whynatte Events

Lots of fun Whynatte events on the calendar, with a little something for everyone:

Like braised cod? Check out the Atlanta Food Rave.

Like live music in the park? Check out the Atlanta Stargazing Tour.

Like beer, BBQ, live music and tacos? Check out the Morningside Summer Block Party.

Like watching musicians that are about to be household names? Check out the Yelawolf 2 Day Spectacular.

Like old people? Check out my grandparents anniversary dinner at the recently opened Davio’s at Phipps.

Like Whynatte? Check them all out, cause we’ll be tossing around fine dairy beverages at all of the above.

Whynatte & SMKA Atlanta Stargazing Tour. Saturday, August 28th:

It’s the second to last stop of the wildly successful Stargazing Tour. This time we’re taking over Park Tavern, and we’re baking the proverbial matzoh from the early afternoon until the late evening. Great lineup, most excellent crowd, and if you want to hold hands with that special someone in the park, Piedmont is right there:

Morningside Summer Block Party. Saturday, August 28th:

D.B.A. Barbecue and The Original El Taco are hosting the inaugural Morningside Summer Block Party on Saturday, Aug. 28 from 12:30 to 9 p.m. The parking lot behind D.B.A. will be transformed into a party filled with hot food from D.B.A., El Taco and Mali Thai; cold cocktails and Abita beer; live blues music and a children’s activity area (open from 1-6 p.m.). Come check out this block party before heading over to the Atlanta Stargazing Tour at Park Tavern. We’ll be mixing up a ton of Whynatte shots, so make sure to bring your lactaid.

Get your half priced tickets in advance here!

Atlanta Food Rave. Friday, August 27th:

Oh boy. This is going to be a blast. 5 of Atlanta’s hottest chefs coming together for a night of food, drinks, and live entertainment. Specialty Whynatte cocktails will be served, and men with suede wearing suede vests will not be allowed entry. Okay, maybe they will. Anyway, it’s going to be a hell of a good time.

It’s all going down at Mason Murer this Friday from 7-11pm. Check out the event’s website for more info: Atlanta Food Rave

Yelawolf 2 Night Spectacular at Smith’s. Friday, September 3rd and Saturday, September 4th:

Yelawolf is about to be larger than a brontosaurus, so see him now at Smith’s before he’s doing the halftime show at the Super Bowl. What’s more, the first 50 people through the door each night get a free Whynatte Bomb. Can’t beat that.

Tickets are moving quickly, so get yours now by clicking here.

Bodies as a Work of Art

Darn, time to go to The Cheetah again.  Only this time you don’t have to feel guilty about it afterwards.  Whynatte is teaming up with Kettle One to sponsor The Chelko Foundation’s Bodies as a Work of Art event on Monday, August 23rd from 6-9pm.  For a mere $50 donation you will no longer have to choose between the age old dilemma of whether you like your woman nude and painted, or just plain nude.  Did I mention that $50 gets you all the booze, Whynatte and food that you can cram in your mouth?  Seriously, they have the best chicken tenders in town, or so I’ve heard.  If you don’t have the money for a donation pay close attention to our Twitter and Facebook account.  We will be giving away free tickets leading up to the event.  Or just pony up for a good cause and buy your tickets here www.chelkoevents.com

Whynatte and Bacardi: Premium Latte, Premium Rum.

Perhaps you weren’t aware of how well Whynatte and Bacardi Rum go together. What does it taste like? Imagine a milkshake made from ground squid and tree bark, and then imagine the exact opposite. In particular, we’re fond of Whynatte mixed with either Bacardi Torched Cherry, or Bacardi Dragon Berry.

And while we’re still not sure what the hell a “dragon berry” actually is, we know that this mystery fruit/animal tastes unbelievably delicious when mixed with an ice cold Whynatte Latte. It tastes sort of like a strawberry, dipped in chocolate, sprinkled with glitter, and then soaked in rum.

These two species of rum mix so well with Whynatte, that we decided to design some stellar posters to get the word out. We reached out to our friends at Esperanza Atlanta, and together we came up with the posters that you see below. Keep an eye out for them at bars around Atlanta and Charlotte. Also, we’re going to print up a handful of limited edition signed posters, and offer them for sale on the Whynatte website.

Check ‘em out:

Susanna, Pat, and Dennis

Susanna is a longtime supporter of Whynatte. In fact, here she is back in 2008, making her first appearance on the Whynatte blog. That was back in her rookie season. As you’ll see from the photos Susanna just sent us, she’s obviously stepped up her Whynatte game to the big leagues.

I mean, Dennis Rodman needs no introduction. I’ve got to hand it to him, I couldn’t pull off the gem studded cowboy hat paired with the mother of pearl full neck and chest piece. I’ve never even had a Halloween costume that holds a candle to Rodman’s everyday wear:

If Pat Riley wasn’t Pat Riley, he would look like the slickest Infiniti salesman in the universe. But, as it stands, I’d almost be mad if one of the greatest NBA coaches of all time wasn’t this tan and slick looking. Seriously, in my playbook, if you’re named coach of the year 3 times, you can be as tan as you want. Anyway, Pat was cordial enough to have his photo taken with Susanna, and we at Whynatte applaud him for that:

Yelawolf x 2 Nights + Whynatte = Mayhem

Well, you can go ahead and file Yelawolf under “artists soon to be too large to play Smith’s Olde Bar.” He’s freshly signed to interscope, he’s about to release a track with Gucci Mane on it, he’s got more buzz than a briefcase full of saw blades, and he’s steadily growing his fan base around the country. In other words, see him now at a small venue, before Shakira’s opening for him at Phillips Arena.

Speaking of which, you can catch Yelawolf at two back to back Whynatte-induced nights at Smith’s: Friday, September 3rd, and Saturday, September 4th. What’s more, the first 50 people through the door each night get a ticket that’s redeemable for a free Whynatte Bomb!

But you don’t need me to tell you all of that, since it’s on the aesthetically pleasing flyer below:

Help Bring Whynatte to Your Local Bar

While Atlanta is obviously the epicenter of Whynatte’s prevalence, there are a number of bars around the country that move the bejesus out of the Whynatte Latte. We have bars in Houston, NYC, Birmingham, and Charlotte that are selling as much as our top accounts in Atlanta. For example, Houston’s Mezzanine Lounge goes through as much Whynatte as anyone in Atlanta. And, thanks to a baby-faced rapscallion by the name of Zach, we’re building a name for ourselves in nearly a dozen Charlotte bars.

So how did this happen? Well, basically it happened because someone just like yourself (medium height, thick build, hairy chest, not as fast as me) wanted the ability to drink Whynattes at their local watering hole, so they took the initiative and made it happen.

We’d love to add some new accounts around the country, and we’d love your help making it happen. We’re always being asked, “is Whynatte available in _________” with the blank being the name of a city where we wish we had Whynatte available. Also, don’t rule out the possibility that you’ll make some money or receive some Whynatte stock in the process. You don’t think Zach’s meager income as a Charlotte gigolo paid for that zebra skin vest he’s been wearing, do you?

If you want to help us bring Whynatte to your local bar, here’s what you need to do:

1) Speak with the general manager or owner of the bar in question. Typically, these are the only people who have the ability to make a buying decision. Tell them how much you’d like to see Whynatte available at their bar, and ask if they’re open to giving it a try. Most bars are open to trying out new products, especially if they’ve proven themselves in another market, and they’ll be the first place to have it locally. Also, explain to them that this will help them make money (most business owners like money). If the answer is “yes” proceed to step (2).

2) Contact us at either sales@whynatte.com, or call Andy Wessels at 404.579.5996. We’ll either give you all of the logistical details to pass along to the bar, or we’ll gladly call them ourselves and handle it. In the meantime, we’ll send you a few cans to try out with the bartenders so that they can get a feel for it.

3) We will work out a generous deal for their first order, allowing them the opportunity to get sample various Whynatte drinks with their regulars at nearly no cost to the bar. We’ve found that the best sales pitch involves us shutting our mouths and letting the drinks do the talking.

4) We sell cases of Whynatte to bars outside of Georgia at the same price as we do to the bars in Georgia. That even includes the cost of shipping the cases right to their front door. That’s right, the Mezzanine Lounge in Houston is paying the same price for a case as the bar down the street from our office.

5) We have plenty of merchandising that we’re able to provide, including: table tents, recipe cards, bar mats, banners, posters, etc…If an account really starts to move some Whynatte, we’ll even send them a fancy Whynatte cooler to put behind the bar. There is no cost associated with the merchandising.

6) Once the bar goes through their first order of Whynatte, they can order directly from us. For instance, the Mezzanine Lounge in Houston simply tweets us when they need to reorder, we send out the product FedEx, and they keep a credit card on file with us.

And the rest is history. We will lavish many gifts upon you for helping us out, and if you’re able to build up a little base of bars that are carrying Whynatte, we’ll actually start to pay you cold hard cash. Regardless, there’s nothing cooler than walking into some random bar in some random city, and seeing that they carry Whynatte.

We appreciate your support, and look forward to working together. If you have any questions, please don’t hesitate to email us at sales@whynatte.com.

Thanks!

Absolut 80’s Night at Tin Lizzy’s Grant Park

You may know Tin Lizzy’s as a place for great drinks and delicious food. Or, you may know it as the place where I left my car for nearly a week after the alternator failed. Regardless, it’s a damn fine Atlanta establishment, and one of the biggest Whynatte supporters in town. The kind folks at Tin Lizzy’s have finally brought back Absolut 80’s night, which is basically an 80’s themed dance party each and every Tuesday night. They have a special Tuesday menu, with $2 tacos and a host of other cheap eats and drinks. They have a DJ who plays 80’s music. Last week I saw both slap bracelets and hypercolor t-shirts.

And…They have Whynatte and Whipped Cream Vodka shots for a measly $3. You really can’t beat that. Basically, you can have a full meal, get a smorgasbord of drinks, smear cheese dip all over your naked body, and spend less than you would at the Checkers drive thru.

It’s a good time, so give it a go. Tin Lizzy’s Absolut 80’s night is each and every Tuesday at the Tin Lizzy’s on Memorial Drive.

Check out the special menu:

Whynatte: Highly Evolved

Check out the ad we shot for Whynatte:

Whynatte: Highly Evolved from Whynatte on Vimeo.

Whynatte & SMKA Stargazing Tour Invades Star Bar!

This Saturday, put an extra coat of sheen on your finest menorah, because the musical lineup at Star Bar is an early Hanukkah gift for anyone that likes sound. Yes indeed, it’s time for installment numero 3 of the Whynatte & SMKA Atlanta Stargazing Tour, and this one is going to be the most ratchet yet. And by ratchet, I mean you better make sure you have a spare spleen on hand.

Here’s the official flyer for the event. See you on Saturday!

Welcome to the Future of Winning

We’re messing around with some pretty slick barcode scanning technology, and hoping that we can run some cool promotions with it. Right now, we’re just dipping our sticks in gently, but based on how well these tests go, we’ll start ramping it up in a much larger way. If it goes according to plan, we’ll roll out a Willy Wonkaesque Golden Ticket contest, which will culminate in you winning a used Kia. Or something along those lines.

For now, here’s the deal: We’ve randomly placed 10 Whynatte cans at convenience and package stores around Atlanta. The 10 cans have little barcode stickers on them, like the can in the photo below. If you come across one of the special cans, scan the barcode using your iPhone or Android phone (you’ll have to download the app Stickybits to scan) and see what you’ve won. We’re giving away t-shirts, cash prizes, a date with an intern, and more.

Good luck!

Spotted: Actor Jon Bernthal at Comic Con in Whynatte Shirt

The other day I had the pleasure of hand delivering many cases of Whynatte to an abandoned rock quarry on the outskirts of town. I exited the main road, and drove into the woods on a dirt road, towards the quarry. And yes, it seemed a bit shady of a transaction at the time, but I had specific instructions to deliver the Whynatte. What really caught my attention as I approached the quarry, were the numerous people bleeding profusely, their clothes covered in blood, and their flesh ripped halfway off of their faces. This is different, I thought to myself.

Thankfully, I was not under attack by zombie quarry residents, but instead delivering Whynatte to the set of The Walking Dead, a new AMC show that’s shooting in Atlanta. The TV version of The Walking Dead is based on the graphic novel of the same name, created by a fellow named Robert Kirkman. It looks like a pretty badass show, and I don’t say that very often.

It was brought to my attention that the cast and crew of The Walking Dead have been hitting the Whynatte pretty hard, while filming the show late into the night. This fact made me happy. What also made me happy was seeing one of the show’s stars, Jon Bernthal, rock a Whynatte shirt at Comic Con. See, even celebrities wear shirts. You can check out the full story on AMC’s website.

What do we have here? Looks like Jon Bernthal (Shane Walsh) and Andrew Lincoln (Rick Grimes) having a Whynatte-fueled bromance as they sign autographs at Comic Con:

Free Whynatte Latte!!!

Whynatte sales associate David Perloe must have thought that he was getting pretty famous. It seemed like everywhere he went, people were snapping photos of him, and he could barely leave his house without his photo being taken. I think David’s quote was something along the lines of, “now I know what it feels like to be on The Hills.” David started having his hair and makeup done each and every morning, in anticipation of the slew of photos that would be taken of him throughout the day. It was weird though, his photo was never taken when he wasn’t driving the Whynatte delivery van.

Well, what David didn’t realize is that they aren’t snapping photos of him, per se, but instead they’re trying to snag a photo of the Whynatte delivery van. It’s not that David isn’t a strapping young man. I mean, the kid does pilates 3 times a week, and has a coat of body hair that’s finer than a Peruvian alpaca. You see, David was unaware that we’re running a contest whereby anyone that posts a picture of the Whynatte van on Twitter receives a free 6-pack of Whynatte through the mail.

So, keep your eyes peeled to the streets of Atlanta for the Whynatte van, and if you spot it, risk anything to snag a photo. Make sure you tag the tweet with @whynatte, so we’re able to find it. Good luck!

Whynatte DOUBLE RAINBOW

We’re launching a limited edition Whynatte cocktail this weekend, dubbed the Double Rainbow. It’s so intense, but also so tasty. The Double Rainbow pays homage to the incredibly satisfying video that’s circulating the interwebs.

The Double Rainbow will be available at a select handful of bars, and we’ll try to update the list as we bring more bars into the fold. We spent a many long hard hours last night figuring out the recipe for the Double Rainbow, so head out there this weekend and find out what it all means.

So far, you’ll be able to get your hands on a Double Rainbow at the following establishments:

DBA BBQ – 1190 N Highland Ave. Atlanta, GA 30306

Front Page News Midtown – 1104 Crescent Ave. Atlanta, GA 30309

Front Page News Little 5 – 351 Moreland Ave. Atlanta, GA 30307

Republic – 437 Memorial Dr. Atlanta, GA 30312

Lebowski’s – 1524 East Blvd. Charlotte, NC 28203

A Word About the Whynatte Newsletter

The Whynatte Newsletter brings you your monthly ration of lactose porn, and keeps you up to date on everything Whynatte related; Parties, concerts, new accounts, major milestones, new species of mammal, etc… Why not subscribe, and keep yourself in the lactose loop? We only send out one email a month, so no need to worry that we’ll litter your inbox with junk. We only sell our email database to bestiality websites, so no big deal! It’s all good! To subscribe, Click Here.

In case you missed the July newsletter, click here to check it out: Whynatte July Newsletter:

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